MYBULLSEYES LLC

Privacy Policy

At MYBULLSEYES, we want you to know how we collect, use, share, and protect information about you. By interacting with MYBULLSEYES through our websites, mobile application(s), products, and services, you consent to the use of information that is collected or submitted as described in this privacy policy. We may change or add to this privacy policy, so we encourage you to review it periodically.

1. Types of information Collected:

• Name
• Mailing address
• Email address
• Phone (or mobile) number
• Credit/debit card number
• Purchase/return/exchange information
• Registry or list information
• Your mobile device information (e.g., device model, operating system version, device date and time, unique device identifiers, mobile network information)
• How you use our sites and mobile application(s), search terms, pages you visit on MYBULLSEYES.com and our mobile application(s) and application performance
• IP Address

If you choose not to provide information, we may not be able to provide you with requested products, services or information.

2. How Is Your Information Collected?:

You Provide It to Us

We collect information that you enter on our digital properties or give to us in other ways (e.g., purchase a product in a MYBULLSEYES store or create a saved list).

Automated Information Collection

We may connect information collected automatically with information we already have about you in order to identify you as a MYBULLSEYES Guest. If we are able to identify you as a MYBULLSEYES Guest we may, for example, link your activity on our website to your activity in a MYBULLSEYES store or on one of our mobile application(s). This allows us to provide you with a personalized experience regardless of how you interact with us – online, in store, mobile, etc.

In order to provide the best Guest experience possible and run our business operations, we also use automated information collection technologies for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, in our stores, and on our mobile application(s), the performance of our marketing efforts, and your response to those marketing efforts.

Third-party Automated Collection

We and our service providers use anonymous identifiers such as cookies and other technologies to collect and store certain types of information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) whenever you interact with us or third-parties that use our services.

We also allow third-party companies (e.g., Google) to place tags on our digital properties once approved through our tagging process. The tags may collect information from your interactions on MYBULLSEYES.com. Our Privacy Policy does not cover these third party companies. Please contact these third-party companies (e.g., Google) directly for more information about their privacy policy and your choices regarding the tags and the information collected by the tags.

Social Media Widgets

Our sites and mobile application(s) include social media features, such as the Facebook, Pinterest, and Twitter widgets. These features may collect information about you such as your IP address and which page you are visiting on our site. They may set a cookie or employ other tracking technologies to accomplish this. Social media features and widgets may be hosted by a third-party. Your interactions with those features are governed by the privacy policies of the companies that provide them.

Information From Other Sources

We collect information about you from other sources to enhance our existing Guest information and improve the accuracy of our records. This improves our ability to contact you and increases the relevance of our marketing.

3. How Is Your Information Used?

The information we collect is used for a variety of purposes, including activities such as: processing transactions, helping resolve issues, identifying fraud and improving our services. In addition, information we collect improves your experience by delivering more personalized interactions and advertising in digital (e.g., MYBULLSEYES.com, mobile app, other online sites) and social media (e.g., Facebook, Pinterest), as well as TV and Video platforms.

We also use information we collect for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, in our stores and on our mobile application(s), the performance of our marketing efforts and your response to those marketing efforts.

Our Purposes (including but not limited to marketing)

• Deliver coupons, mobile offers newsletters, emails, mobile messages, targeted advertising and social media notifications
• Provide interactive features of the website or mobile application(s), such as product review, send marketing communications and other information regarding products, services and promotions
• Administer promotions, surveys, and focus groups
• Improve Guest experiences.
• Conduct research and analysis
• Personalize content
• Perform other business activities as needed, or as described elsewhere in this policy

Product and Service Fulfillment

• Fulfill and manage purchases, orders, payments, and returns/exchanges
• Respond to requests for information about our products and services on our websites or mobile application(s) or to otherwise serve you
• Connect with you regarding Guest service via our contact center, or on social media or internet chat platforms. Chat functionality allows our Guest Relations specialists to see what a Guest is typing before hitting the send button. This allows for quicker response time as our specialists anticipate questions.
• Provide services such as a shopping list
• Award and fulfill benefits associated with use of our services
• Administer sweepstakes and contests
• Conduct a transaction where we collect information required by law (for example, pseudoephedrine or age-restricted purchases)

User Experience Information

In order to improve Guest online and mobile shopping experiences, help with fraud identification, and assist our Guest Relations representatives in resolving issues Guests may experience in completing online purchases, we use tools to monitor certain user experience information; including login information, IP address, data regarding pages visited and ads clicked, specific actions taken on pages visited (e.g., information entered during checkout process), browser and device information.

Social Media

We engage with Guests on multiple social media platforms (e.g., Facebook, Twitter, and Pinterest). If you contact us on one of our social media platforms, request Guest service via social media, or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this privacy policy as well as the privacy policy of the social media platform you use.

Prevention of Fraud and Other Harm

Prevent fraudulent transactions, monitor against theft and otherwise protect our Guests and our business (e.g., product recalls)

Legal Compliance

For example, assist law enforcement and respond to legal/regulatory inquiries

 

4. How Is Your Information Shared?

We may share the types and categories of personal information collected with the categories of third parties below.

MYBULLSEYES Subsidiaries and Affiliates

We share the information we collect within MYBULLSEYES LLC, which includes all MYBULLSEYES subsidiaries and affiliates. MYBULLSEYES LLC may use the information to offer you products and services that may be of interest to you. MYBULLSEYES Corporation owns and operates MYBULLSEYES stores, websites, mobile application(s), and issues the MYBULLSEYES Debit Card. MYBULLSEYES LLC subsidiaries and affiliates include but are not limited to MYBULLSEYES LLC.

Service Providers

We may share the information we collect with companies that provide support services to us (such as printers, email providers, mobile marketing services, analytics providers, web hosting providers, call center/chat providers, sweepstakes vendors, payment processors, coupon delivery vendors, data enhancement services, fraud prevention providers or shipping services providers, including product vendors) or that help us market our products and services. These companies may need information about you in order to perform their functions. We limit information shared with service providers to what is necessary to fulfill the services.

Shopping Lists

If you create a shopping list, your information will be accessible on our website, mobile or social application(s), on partner registries, and on kiosks in stores. If you purchase an item from a shopping list, information such as your billing name and address will be made available to the list creator.

Legal Requirements

We may disclose information we collect when we believe disclosure is appropriate to comply with the law; to enforce or apply applicable terms and conditions and other agreements; to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or disposal of all or part of our business or assets; or to protect the rights property or safety of our company, our Guests or others.

Elsewhere at Your Direction

At your direction or request, or when you otherwise consent, we may share your information.

Sharing Non-identifiable or Aggregate Information with Third Parties

We may share non-identifiable or aggregate information with third parties for lawful purposes.

Business Transfers

In connection with the sale or transfer of some or all of our business assets, we may transfer the corresponding information regarding our Guests. We also may retain a copy of that Guest information.

 

5. What Choices Do You Have?

Email

If you do not wish to receive promotional emails from us, contact us on our Contact Page to opt-out. You also can unsubscribe from promotional emails via the unsubscribe link included in each promotional email. In some cases we may provide an unsubscribe link within an operational email (e.g., Guest surveys).

Text Messages

We may send text messages you have consented to receive. You can cancel text messages at any time by texting “STOP”. After you send “STOP”, we may send you an additional text message to confirm that you have been unsubscribed. You will no longer receive text messages from that short code or number, as applicable, but you may receive text messages if you are subscribed to other text lists. If at any time you have questions about the text messages, text “HELP”. After you send “HELP” we will respond with instructions on how to use our service as well as how to unsubscribe. Message and data rates may apply.

Cookies, Tracking, and Interest-Based Advertising

The help function of your browser should contain instructions on how to set your device to accept all cookies, to notify you when a cookie is issued or to not receive cookies at any time. If you set your device to not receive cookies at any time, certain personalized services cannot be provided to you, and accordingly, you may not be able to take full advantage of all of our features.

To opt-out of the vendors we use for cross-device linking, go to the Digital Advertising Alliance’s Choices page at www.aboutads.info/choices and perform a global opt-out on each browser and device that you would like to be opted out on. Opting out in this manner means that the browser on the device from which you opt-out will no longer receive information collected on devices linked to it, that devices linked to it will not receive information collected from the opted-out device, and that the vendor will not transfer information collected from the opted-out device to a third-party. Please note that this will not opt you out of cross-device linking or advertising across linked devices based solely on your visits to MYBULLSEYES websites or application(s), or your interaction with advertisements for MYBULLSEYES delivered by MYBULLSEYES.

To opt-out of our interest-based advertising for MYBULLSEYES’s goods and services or those of another party, online and in third-party mobile applications, visit Digital Advertising Alliance’s Choices page here and perform a global opt-out. Options you select are browser and device specific.

To learn more about interest-Based Advertising, visit the Network Advertising Initiative website and the Digital Advertising Alliance website. The opt-out tool described above is cookie-based. Therefore, the opt-out will only function if your browser is set to accept third-party cookies, and it may not function where cookies are automatically disabled or removed. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt-out again.

Do Not Track

Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser “do not track” signals. However, MYBULLSEYES treats Global Privacy Control signals as opt-out of sale and opt out of targeted/cross-context behavioral advertising requests under applicable state laws (e.g., California Consumer Privacy Act).

Other Web Site Analytics Services

Analytics services such as Site Catalyst by Adobe Analytics, Google Analytics and Crazy Egg provide services that analyze information regarding visits to our websites and mobile application(s). They use cookies, web beacons, recorded interactions and other tracking mechanisms to collect this information.

• To learn about Adobe Analytics privacy practices or to opt-out of cookies set to facilitate reporting, click here.
• To learn more about Google’s privacy practices, click here. To access and use the Google Analytics Opt-out Browser Add-on, click here.
• To learn more about Crazy Egg’s privacy practices, click here. To opt-out of Crazy Egg, click here.

6. State-Specific Privacy Information

California Residents

California Consumer Privacy Act

If you are a MYBULLSEYES Guest who is a California resident, then the information below also applies to you. The information reflects MYBULLSEYES’s current practices and practices during the past 12 months. Certain terms used in this section have the meanings given to them in the California Consumer Privacy Act (“CCPA”). Note that this CCPA section only applies to MYBULLSEYES Guests.

Categories of Personal Information MYBULLSEYES Collects from or About Its Guests

• Identifiers (e.g., name, mailing address, email address, phone number, credit/debit card number)
• Characteristics of protected classifications (e.g., age, sex, race)
• Commercial information (e.g., products or services purchased, purchase history)
• Internet or other electronic network activity (e.g., browse or search history)
• Geolocation data (e.g., latitude or longitude)
• Audio, electronic, visual, or similar information (e.g., recording of Guest service calls)
• Inferences drawn from any of the above (e.g., preferences or characteristics)

Categories of Sources from Which MYBULLSEYES Collects Personal Information About Guests.

• Consumer Directly
• Advertising Networks
• Data analytics providers
• Government Entities
• Social networks
• MYBULLSEYES subsidiaries
• Operating systems and platforms
• Data brokers

Business or Commercial Purposes for Which MYBULLSEYES Collects, Shares (for Cross-Context Behavioral Advertising), or Sells Personal Information About Guests (also see the how is your information used section of this privacy policy).

• Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytics services, providing storage or providing similar services;
• Providing advertising and marketing services;
• Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance;
• Short-term, transient use, such as non-personalized advertising shown as part of your current interaction with us;
• Helping to ensure security and integrity;
• Debugging to identify and repair errors that impair existing intended functionality;
• Undertaking internal research for technological development and demonstration; and
• Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us.

We do not collect or process Sensitive Personal Information (as defined by California law) for the purpose of inferring characteristics about individuals. To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.

Retention of Personal Information

We will retain your personal information in accordance with MYBULLSEYES’s record retention requirements and policies which reflect business and legal considerations. MYBULLSEYES will retain your personal information for the time period reasonably necessary to achieve the business and commercial purposes described in this Privacy Policy (including the California Residents section) or any other notice provided at the time of collection. Your personal information may be retained longer if required or permitted by applicable law.

Categories of Personal Information About Guests that MYBULLSEYES Sells or Shares (for Cross-Context Behavioral Advertising) and Categories of Third Parties to Whom Personal Information Is Sold or Shared (for Cross-Context Behavioral Advertising)

Category of Personal Information	Category of Third Party
Internet or other electronic network activity (e.g., “cookies” or other tracking tags) Identifiers (e.g., name, mailing address, email address, phone number, credit/debit card number) Commercial Information (e.g., products or services purchased, purchase history)	Advertising Networks Merchant Partners Social Networks

MYBULLSEYES Does Not have Actual Knowledge that it Sells or Shares (for Cross-Context Behavioral Advertising) the Personal Information of Minors Under the Age of 16.

Categories of Personal Information MYBULLSEYES Discloses for a Business Purpose and Categories of Third Parties to Whom Personal Information Is Disclosed for a Business Purpose

Category of Personal Information	Category of Third Party
Identifiers (e.g., name, mailing address, email address, phone number, credit/debit card number) (e.g., “cookies” or other tracking tags)	Advertising Networks Internet Service Providers Data Analytics Providers Operating Systems and Platforms Legal, Risk, and Security Advertising Networks
Commercial Information (e.g., products or services purchased, purchase history) Internet or other electronic network activity (e.g. browse or search history)	Advertising Networks Data Analytics Providers Legal, Risk and Security
Characteristics of protected classifications (e.g., age, sex, race) Geolocation data (e.g., latitude or longitude) Audio, electronic, visual, or similar information (e.g., recording of Guest service calls) Inferences drawn from any of the above (e.g., preferences or characteristics)	Legal, Risk and Security

At your direction or request, or when you otherwise consent, we may share your information with third parties (e.g., if a guest provides explicit, opt-in consent to the linking and use of data with a specifically identified third party partner, such data may be linked and may be used by MYBULLSEYES and/or the third party partner as described at the time consent is obtained, including for targeted advertising or advertising measurement purposes).

Non-Discrimination

MYBULLSEYES will not discriminate against you because you exercise your rights. For example, MYBULLSEYES will not deny you goods or services or charge you a different price or rate for goods or services if you make an access, deletion, or do not sell request.

If you are a California Resident, You Have the Following Rights Under the CCPA

• Right to request MYBULLSEYES disclose Personal Information, or categories of Personal Information, it collects, uses, discloses, and sells or shares for cross-context behavioral advertising
• Right to request MYBULLSEYES correct inaccurate personal information we maintain about you
• Right to request MYBULLSEYES delete Personal Information we have collected from you
• Right to request MYBULLSEYES opt you out of the sale of your Personal Information or sharing of your Personal Information for cross-context behavioral advertising. Note: MYBULLSEYES will also treat Global Privacy Control browser signals as opt-out of sale/sharing requests.

Process Used to Verify an Access, Correction, and/or Deletion Request

If you are a MYBULLSEYES Guest, you will be required to submit information about yourself that MYBULLSEYES will use to determine if we have information about you. If we are able to locate information about you, then we will fulfill your access, correction and/or deletion request. If we are not able to verify your information, then we may provide you with a report that includes the categories of personal information we collect, use, disclose, and sell or share.

• If you have a MYBULLSEYES.com account, your Access report will be placed in your account once it is ready. You will need to sign into your account to view your report.
• If you do not have a MYBULLSEYES.com account, you will receive two emails when your Access report is ready. These emails will be sent to the email address you provided at the time you submitted your request. One email will contain a link to your report and a second email will contain a password needed to access the report.

If you are an authorized agent, then you will be required to submit your contact information as well as information about the Guest for whom you are making a request. As an authorized agent you will receive an email confirming that we have received the request along with a second email asking you to fill out a certification form confirming your information and certifying you have the right to make a request on behalf of the Guest. Once the report is ready, it will be sent to the email or physical address you have given us, depending on the delivery method you choose.

How to Submit a Request

You can submit a request by contacting us on our Contact page.   

MYBULLSEYES will also treat Global Privacy Control browser signals as opt-out of sale/sharing requests.

California Minors

If you are a California resident under 18 years old and a registered user, you can request that we remove content or information that you have posted to our website or other online services. Note that fulfilment of the request may not ensure complete or comprehensive removal (e.g., if the content or information has been reposted by another user). To request removal of content or information, please contact us on our Contact page. 

Colorado Residents

If you are a Colorado resident, you have certain rights related to your personal information. If you or an authorized agent wish to exercise these rights, you can submit a request by contacting on our Contact page.

  

If you are a MYBULLSEYES Guest, you will be required to submit information about yourself that MYBULLSEYES will use to determine if we have information about you. If we are able to locate information about you, then we will fulfill your access, correction and/or deletion request. If you are an authorized agent, then you will be required to submit your contact information and complete a certification form as well as provide information about the Guest for whom you are making a request. You may appeal our decision with respect to a request you have submitted by emailing us by contacting on our Contact page.

MYBULLSEYES uses your personal information for targeted advertising and “sells” (as defined by state law) personal information. MYBULLSEYES does not use your personal information for profiling for purposes to which the right to opt out of profiling applies.

Purposes for Using Categories of Personal Data

• Identifiers (e.g., name, mailing address, email address, phone number, credit/debit card number)
  • Product and Service Fulfillment; Communications and Marketing; Improve Products, Services, and Operations; Prevention of Fraud and Other Harm; Legal Compliance
• Characteristics of protected classifications (e.g., age, sex, race)
  • Communications and Marketing; Improve Products, Services, and Operations; Prevention of Fraud and Other Harm; Legal Compliance
• Commercial information (e.g., products or services purchased, purchase history)
  • Product and Service Fulfillment; Communications and Marketing; Improve Products, Services, and Operations; Prevention of Fraud and Other Harm; Legal Compliance
• Internet or other electronic network activity (e.g., browse or search history)
  • Product and Service Fulfillment; Communications and Marketing; Improve Products, Services, and Operations; Prevention of Fraud and Other Harm; Legal Compliance
• Geolocation data (e.g., latitude or longitude)
  • Product and Service Fulfillment; Communications and Marketing; Improve Products, Services, and Operations; Prevention of Fraud and Other Harm; Legal Compliance
• Audio, electronic, visual, or similar information (e.g., recording of Guest service calls)
  • Product and Service Fulfillment; Communications and Marketing; Improve Products, Services, and Operations; Prevention of Fraud and Other Harm; Legal Compliance
• Inferences drawn from any of the above (e.g., preferences or characteristics)
  • Communications and Marketing; Improve Products, Services, and Operations; Prevention of Fraud and Other Harm; Legal Compliance

Categories of Personal Data Sold to Third Parties: Internet or other electronic network activity; Identifiers; Commercial Information

Categories of Third Parties to Whom Personal Data Sold: Advertising Networks; Merchant Partners; Social Networks

Categories of Personal Data Shared with Third Parties: Identifiers; Commercial information; Internet or other electronic network activity; Characteristics of protected classifications; Geolocation data; Audio, electronic, visual, or similar information; Inferences

Categories of Third Parties to Whom Personal Data Shared: Advertising Networks; Internet Service Providers; Data Analytics Providers; Operating Systems and Platforms; Legal, Risk, and Security.

Connecticut, Utah and Virginia Residents

If you are a Connecticut, Utah (effective 12/31/2023) or Virginia resident, you have certain rights related to your personal information. If you or an authorized agent wish to exercise these rights, you can submit a request by contacting on our Contact page.

You may appeal our decision with respect to a request you have submitted by contacting on our Contact page.

Nevada Residents

If you are a Nevada consumer, you have the right to request that a company not sell your personal information for monetary consideration to certain other parties. This right applies even if your personal information is not currently being sold. If you wish to exercise this right, you can submit a request by contacting on our Contact page.

7. How Do You Access and Update Your Personal Information?

In order to keep your personal information accurate and complete, you can access or update some of it if you have created a MYBULLSEYES.com account, you can log in to review and update your account information, including contact, billing, and shipping information.

8. How is Your Personal Information Protected?

We maintain administrative, technical, and physical safeguards to protect your personal information. When we collect or transmit sensitive information such as a credit or debit card number, we use Payment Card Industry (PCI) standards to protect that information. However, no e-commerce solution, website, mobile application, database or system is completely secure or “hacker proof.” You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.

We recognize the particular importance of protecting privacy where children are involved. We do not knowingly collect personal information online from children under the age of 13. If a child under the age of 13 has provided us with personal information online, we ask that a parent or guardian contact us by contacting on our Contact page.

9. MYBULLSEYES Privacy Policy Scope

This privacy policy applies to all current or former Guest personal information.

Our website may offer links to other sites. If you visit one of these sites, you may want to review the privacy policy on that site. In addition, you may have visited our website through a link or a banner advertisement on another site. In such cases, the site you linked from may collect information from people who click on the banner or link. You may want to refer to the privacy policies on those sites to see how they collect and use this information.